The decision to build a website is nearly always followed by the same question: “Who is going to update this?” The choice of your company’s webmaster should not be taken lightly. Once created, the content of your website should be constantly changing to keep up with current company news, product promotions, and changes in your specific industry. A website is only relevant as long as it’s current. So who do you pick for your website? I would like to suggest three traits to look for when delegating this responsibility.