The decision to build a website is nearly always followed by the same question: “Who is going to update this?” The choice of your company’s webmaster should not be taken lightly. Once created, the content of your website should be constantly changing to keep up with current company news, product promotions, and changes in your specific industry. A website is only relevant as long as it’s current. So who do you pick for your webmaster? I would like to suggest three traits to look for when delegating this responsibility.
- Choose someone who has time to regularly update the website. You have probably been to websites that were so out-of-date that you may have wondered if they were even still in business. Old content gives visitors a negative first-impression and may send them in search of a different company. Look at the people in your office. The person who is constantly buried under a pile of paperwork is probably not a good choice. Choose someone who can set aside a little bit of time on a regular basis (preferably weekly or monthly) to add new content and remove promotions or notices that are no longer relevant.
- Choose someone who uses proper spelling and grammar. Even though it is acceptable to write using a more casual style, it is not okay to use poor spelling and grammar. It should be easy to test for this. Open up your email and scroll through your messages. If the writer doesn’t know when to use “there”, “their”, or “they’re”, they are not a good fit for your webmaster.
- Choose someone who pays attention to detail. This is the person who shows an effective use of formatting on newsletters and fliers. Their work is free from typos and has been carefully proof-read. Two people can put exactly the same content on a page, but formatting and proof-reading can be the difference between a professional looking website or one that appears to be a high school project.