Your business has a website, but have you given any thought to how it looks on a smartphone? How does it look on a tablet? A survey conducted by the Pew Research Center found that 63% of adult cell phone users used their phones to surf the web. Not only that, but 34% cell/internet users get online mostly with their phone as opposed to a tablet or computer. So while your website may be spectacular on your desktop computer, some customers may never see it that way.
Mobile shoppers can have a big impact on your business. According to Nielsen, over half of mobile shoppers end up making a purchase, and 30% of them will do it within the hour. Don’t worry about it hurting sales at your brick-and-mortar location though, because 3 out of 4 of smartphone customers do their research online, then make their purchase in-store.
So how do you entice mobile shoppers to use your website? Make it responsive. Customers want a website that functions as well as on their phones as it does on a computer. A responsive website will automatically resize your content to fit any screen size. No more scrolling around or zooming pages in and out. When you change to a responsive website your customers will thank you, and that thanks will be shown in sales.
Not sure if your website is responsive? Google offers a free tool that will analyze your site to determine if it is mobile friendly and show you what Googlebot sees. For question on how to make your website responsive, contact firstname.lastname@example.org.