Summary
A well-designed website can be a costly investment for a small business. So it’s understandable that business owners don’t want to redesign their website if they don’t need to. The question then becomes–when do you need to change your site? The simple answer is–when it stops adding value to your business. Here are 7 signs that your website may be underperforming and in need of a business website redesign.
Signs You Need A Website Redesign
Sign #1: Your Website Looks Outdated
Customers are forming opinions of your business before they ever walk through the door. If your website looks outdated and neglected, customers may believe your products and services are as well. If you website looks like it hasn’t been updated during this decade, customers may even wonder if you’re still doing business.
A website redesign for a dated site could involve completely rethinking the website and its processes, or it could just be a simple face-lift.
Sign #2: It Isn’t Mobile-Friendly
Since 2011, mobile traffic on the web has grown from 6% to 64% globally (some markets may currently be as high as 80%)! So, if you’re website isn’t mobile friendly (i.e. can’t resize for different devices) your web visitors aren’t going to stick around. In addition, in 2018 Google switched to a mobile-first approach to indexing websites. So, if your website isn’t mobile-friendly, customers may not even be able to find it!
There is no magic button to click to make a website mobile-friendly. In this case, you may want to consider an complete website rebuild.
Sign #3: Pages Load Slowly
How long does a person have to wait before they can use your website? According KissMetrics, a 1 second delay in page response can cost you 7% of conversions! The majority of mobile users will abandon your website if it takes longer than 10 seconds to load.
A website redesign can look at what parts of your website are slowing things down and optimize them for speed.
Sign #4: You’re Not Generating Leads Or Sales
Everyone wants a sleek, modern website. But has your website been designed to generate leads? It can be easy to lose site of the purpose of the website while chasing after the perfect look.
But, rest at ease! Often the website redesign in these cases does not mean drastic changes. Sometime it just needs a little refinement to remind it of its goals!
Sign #5: Your Business Has Changed
Have you ever driven to a business just to learn that they are now at a new location? Or maybe you called their number, but their phone had been disconnected. If you’re website content is not kept up-to-date you are making it difficult for customers to find you!
I your entire brand or image has changed you may need more than updated content. It may be time to look at an entire business website redesign.
Sign #6: It’s Difficult to Update
Moving a website to new CMS can cost a lot of time and money. But, have you stopped to consider how much it is costing you to keep an outdated website up and running?
If your employees are struggling to make even simple changes to your content, it may be time to consider updating your website.
Sign #7: Security Concerns Are Growing
Unfortunately, software does eventually need security patches or may reach end-of-life (no longer receiving updates or support). In these cases, it doesn’t matter how modern or attractive your website looks–it has become a security risk.
If security patches or a more updated CMS are not introduced, you will become an attractive target to hackers and malware.
Is It Time To Redesign Your Website?
Whether you need a complete business website redesign, or just to fix some things that have been bothering you, we can help. Let our web designers know what signs you see and your goals for the site. They can create a unique plan for your website redesign that works with your budget.
